BBC NEWS UZBEK

I sought to take a unique approach by exploring history and culture, focusing on uplifting themes that could inspire the new design. After thorough research, I discovered that dance embodies positivity and connection, making it the perfect element to incorporate. I chose to highlight traditional hand movements from Uzbek culture, renowned for their grace and lightness. This design strategy not only aims to resonate with the youth through the universal language of dance but also maintains an abstract quality, allowing it to be adaptable for various topics without being tied to specific narratives. Ultimately, this approach fosters a dynamic and inclusive space for storytelling that inspires and educates.

CREATIVE DIRECTOR: EIAD BARAZI

MOTION DESIGNER: GINTARE TAMASAUSKAITE