Work progress and style frames...

CREATIVE DIRECTOR: EIAD BARAZI

MOTION DESIGNER: GINTARE TAMASAUSKAITE

The inspiration behind this project was the rich heritage of Ukrainian folklore patterns and embroidery. The goal was to create an authentic program that stayed true to the values of the BBC. It was like blending two worlds together - the history and folklore of Ukraine with modern and up-to-date design. The result is a program that has a distinct personality but is also fresh and captivating for audiences worldwide. The project successfully strikes a balance between honoring the past and embracing the future, creating a program that is both culturally rich and universally engaging.